Growth Hacking Your Touchpoint Plan

What is Connected Commerce?

Connected commerce represents the future of retail and customer experience, emphasizing the seamless integration of various sales channels and customer interactions. Whether a customer is shopping in a physical store, online, through a mobile app, or on social media, the goal is to provide a consistent and personalized experience. This is achieved by linking and analyzing data from numerous silos and systems. Typically, connecting 20-25 data silos in the short term can significantly enhance operations and customer experience.

Why is Connected Commerce Important?

Improving Customer Experience: Consolidating all customer data in one place allows for personalized recommendations and experiences, increasing customer satisfaction and loyalty.

More Efficient Operations: Integrating data and systems streamlines internal processes, reducing waste, lowering costs, and improving efficiency.

Consistent Brand Experience: Ensuring a uniform experience across all shopping platforms, whether physical or online, strengthens brand loyalty and customer satisfaction.

How Segmentify Helps with Connected Commerce

Segmentify is instrumental in making connected commerce a reality. Here's how:

Data Integration and Analysis: We collect data in Real Time from various sources, such as your e-commerce platform, CRM system, social media,Bricks and Mortar and consolidate it. We then analyze this data to understand customer preferences and behaviour. These insights are then pumped into your touchpoint strategy to deliver real time answers to your visitor’s needs. Imagine your onsite search box knowing what to show you before you type, imagine having your SEO,PPC and Facebook insights in real time and using them to stop wasting ad budget but also to make sales in your email or enriching your recco system.

Personalization: Using these insights, our powerful personalization engine delivers real-time, personalized recommendations and content, boosting customer engagement and conversion rates. Every sales channel is now enriched by our Ai and rule based recommendation system and vice versa.

Marketing Automation: With comprehensive customer data and insights, your marketing campaigns become more effective. Segmentify enables the creation of automated, targeted campaigns that deliver the right message to the right customer at the right time.

Multi-channel Orchestration: We ensure a consistent customer experience across all channels, providing personalized recommendations whether the customer is shopping in-store or online.

Why Now?

In today’s competitive market, understanding your customers and meeting their needs is crucial. By quickly connecting your data silos, you can start enhancing your customer experience and optimizing your operations immediately.

The time to act is now!